There are many sayings in life.  Some become hackneyed expressions, while others hold deep meaning.   One I've learned years ago has become one that came back to me time and again to teach me a lot about life.  That is the saying, your audience finds you.

I first heard it when I was the front for a local band.  I was making the rounds with radio stations pushing for airplay.  Who I heard it from, I can't remember.  It wasn't something profound when I first heard it.  It was just one of those... "Yeah you're right"  times of acknowledgment.  It could have been a disc jockey, but I think it was a fellow musician or perhaps a guitar tech.  I can't say for sure.  Who ever it was, it started with me explaining our bands sound.  I was defining how I sing, I was explaining we had two guitarists that traded off lead guitar solos and how that gave us more than one flavor.  Someone said to me to assure me that it didn't matter what we sounded like because... our audience would find us.  We didn't have to go find our audience.

Over the years I recall that analysis and observation about how the music industry works.  It applied to business.  Many folks had these crazy ideas for usable web sites, from gaming forums to odds bettors, and even bonsai tree enthusiasts.  I remembered to myself and assured people with their idea, "your audience will find you."

At one point I gave that advice to myself about love.  I realized that I was a unique guy.  I was tough and strong but genuinely sensitive, only I had to get to know you first.  That made it hard for me to get the right woman to strike up immediate ...   more »